Free tools / Echo
FAQ schema, written for you.
Paste your page and AI drafts the questions customers ask, with answers from your own text. Edit anything, then copy the code.
- Reading the page
- Drafting questions and answers
Questions and answers
Your code
Paste it into the page, and make sure the same questions are visible on the page.
Why FAQs still matter for SEO
People search in questions: "how long does Invisalign take", "do I need a solicitor to buy a house", "how much is a boiler service". A page that answers those questions clearly, near the top, has a better chance of ranking for them, and of being quoted by Google's AI Overviews and assistants like ChatGPT.
FAQ schema puts those answers in a format machines read easily. It will not give you dropdowns in Google any more for most sites, but it helps them understand the page.
Good FAQ answers
- Answer in the first sentence, then add detail.
- Use the customer's words, not trade jargon.
- Keep each answer to two or three sentences.
- Only include questions that are answered on the page itself.
Questions
What is FAQ schema?
A small block of code (JSON-LD) that tells search engines and AI assistants which questions and answers are on your page. It helps them understand and quote your answers.
Does FAQ schema still show stars or dropdowns in Google?
Since 2023 Google only shows FAQ rich results for a small number of well-known government and health sites. The code is still useful: it makes your answers easy for Google and AI tools to read and reuse.
Where do I paste the code?
Into the page the questions are on, either in the page HTML or with a header and footer code plugin. The questions and answers must also be visible on the page itself.
Can I write the questions myself?
Yes. Skip the AI and type them in. The code updates as you type.
Want Echo on this every day?
On Lupaan your whole team works in the background and tells you when something needs you.