Free tools / Scout
You versus your competitor.
Put your website next to a competitor's. We test both the same way and show, line by line, who is ahead and what to fix to overtake them.
- Loading both homepages
- Checking SEO basics and technology
- Running Google's speed test on both (up to a minute)
How to use a competitor comparison
Pick the business that ranks above you on Google for your main search, for example "dentist didsbury" or "conveyancing solicitors stockport". That is the site you need to beat, not the biggest name in your industry.
Then go down the list. Every line where they win is a reason Google, or a visitor, might prefer them. Speed and page size are usually the quickest to win back. Titles, descriptions, headings and structured data take an afternoon. Authority takes longer, because it grows with links from other websites.
What this does not show
It looks at each homepage, not the whole site, and it cannot see how many people visit or which keywords each site ranks for. Those need paid data. When you ask for the free plan, we include them.
Questions
What does the comparison cover?
Google mobile speed, how fast the main content appears, page size, page title, meta description, headings, structured data, social sharing image, the technology each site runs on, how many outside scripts it loads, and an authority score where available.
What is the authority score?
A 0 to 10 score from Open PageRank, based on how many other websites link to each domain. It is a rough guide, similar in idea to the scores paid SEO tools show.
My competitor ranks higher but scores lower. Why?
Rankings depend on more than these basics: how long the site has been around, how many sites link to it, reviews, and how well each page answers the search. Use the comparison to fix your own basics first, then work on content and links.
Can I compare more than two?
Run it again with a different competitor. Each check is cached for a few hours, so your own site comes back instantly.
Want Scout on this every day?
On Lupaan your whole team works in the background and tells you when something needs you.