Free tools / Scout
What are people actually searching?
Type a service, product or topic. We pull hundreds of real searches from Google, Bing, YouTube and DuckDuckGo and group them so you can plan pages and posts.
- Asking Google, A to Z
- Asking Bing, YouTube and DuckDuckGo
- Grouping questions, prices and local searches
How to turn keyword ideas into pages
- Pick the ideas that match what you sell. "Emergency dentist manchester" is worth more to a dental clinic than "dentist jokes".
- Group ideas that mean the same thing. "Invisalign cost" and "how much is invisalign" belong on one page.
- Give each main service its own page, titled with its best keyword and your town.
- Answer the questions on those pages, or in short articles that link back to them.
Which groups matter most
Buying and price searches ("cost", "best", "near me") come from people close to spending money, so they usually bring enquiries fastest. Questions bring people earlier in their search. They are easier to rank for and build trust. Comparisons ("x vs y") are useful for product businesses and anyone with a well-known competitor.
Where the ideas come from
Search engines suggest searches as you type, based on what other people have typed. We ask Google for every letter of the alphabet after your phrase, plus common question words, and do the same with Bing, YouTube and DuckDuckGo. The result is hundreds of searches real people make, without guesswork.
Questions
Where do these keywords come from?
From the suggestions Google, Bing, YouTube and DuckDuckGo show as people type. Those suggestions are built from what people actually search, so every idea here is a real search.
Why are there no search volumes?
Real monthly search volumes come from Google Ads data, which costs money to access. Tools that show "free volumes" either guess or limit you to a handful. Leave your email under the results and we will send real volumes and difficulty for your top keywords, free.
What does the number of sources mean?
A keyword suggested by two or three search engines is usually more popular than one suggested by only one. It is a rough guide to demand.
How should I use the questions?
Each good question can be a section on a service page or a short blog post. Answer it in plain words in the first two sentences, then go into detail. Google often shows these answers in "People also ask".
Want Scout on this every day?
On Lupaan your whole team works in the background and tells you when something needs you.