Free tools / Scout
Titles and descriptions that get the click.
Paste a page address or a few sentences. AI writes three page titles and three meta descriptions, sized for Google, with a live preview of how each looks.
- Reading the page
- Writing titles and descriptions
What makes a title and description get clicked
On a Google results page, your title and description are your advert, and they are free. A good one answers three questions at a glance: is this what I searched for, is it near me or for me, and why should I pick this one?
- Put the search phrase near the start of the title: "Boiler Repair in Stockport" beats "Welcome to Smith Heating".
- Give one concrete reason in the description: same-day visits, fixed prices, Gas Safe registered, 4.9 stars from 200 reviews.
- Write a different title and description for every page. Copies confuse Google about which page to show.
Where to paste them
In WordPress, Yoast and Rank Math have a title and description box under each page. In Shopify, scroll to "Search engine listing" at the bottom of each page or product. In Wix and Squarespace, look for SEO settings in the page menu.
Questions
How long should a meta description be?
About 140 to 160 characters. Google cuts longer ones off on mobile, and very short ones waste the space. Each suggestion here is sized to fit.
How long should a page title be?
About 50 to 60 characters, so it fits on one line in Google. Put the main search phrase near the start and your business name at the end.
Does Google always use my meta description?
No. Google rewrites it when it thinks another part of the page answers the search better. A clear, specific description makes it much more likely Google uses yours.
Is the AI free to use?
Yes. It runs on free AI services with a daily limit per visitor, so everyone gets a fair share. Always read the suggestions and correct anything that is not true for your business.
Want Scout on this every day?
On Lupaan your whole team works in the background and tells you when something needs you.