Taxis and private hire: your licence and the words you use

In the editor, type "operator licence" in the chat, or open the legal pages box. Pick your licence (private hire operator, hackney carriage or both), who licensed you and the licence number. They show at the foot of every page, which customers and councils look for.

In London, adverts for private hire must not use the words "taxi", "taxis", "cab" or "cabs", even inside other words, unless the vehicles are licensed London taxis (Private Hire Vehicles (London) Act 1998, section 31). "Minicab" is allowed. Tick "We are based in London" and Lupaan lists any of those words your site uses, so you can change them.

Outside London, councils have their own rules for what private hire firms may say and show. Check your council's licensing policy.